Founder and CEO
Paola first envisaged what became Lares Tours back in 1998, while working as a top travel specialist designing tours to Europe and the USA. Having travelled since a very early age, arranging these tours came naturally to Paola and she immensely enjoyed making people’s travel dreams come true. However, her own dream was always to turn this skill and passion back towards her beloved Uruguay, showing off the best of the country and creating those same special tours, just in the place she knows best. So, in 2000 she celebrated the new millennium by creating Lares, a DMC and tour operator that only specializes in the products and experiences to be found in Uruguay, and Uruguay alone.
She began with what seemed like a crazy idea: seven days touring the countryside on horseback, aimed at European travelers who she felt would be enchanted by what they saw here. She was right! A group of nine visitors arrived from England and had the time of their lives – the rest is history. A flame had been lit and from that first humble tour onwards Paola dedicated herself to providing special experiences for all of her passengers, filling tours with the country’s natural beauty, its people and unique experiences.Roll on several years later and Paola moved to La Barra in Maldonado, a place that inspired her even more to find the best bike and horse-riding tours, arty trips, culinary experiences, canoe and kayak voyages. Even more importantly, for Paola it was the local chefs, artists, musicians, farmers and experience providers that really drove her commitment to the cause; the living and breathing life and soul of Uruguay!
Paola loves what she does, it always comes from the heart and the end result is a happy team, a fun office, committed and passionate staff, and fantastic journeys across Uruguay for her traveling guests. Whenever there is a spare moment however, Paola likes nothing more than the simple pleasure of a horse ride through Uruguay’s coastline and countryside, constantly re-discovering that same adoration for all things Uruguay, which transmits through to her loyal team and the resulting tours they create.